Kareena Kapoor is Bollywood’s biggest brand

Even as We Are Family opens to a mixed response, Kapoor considers producer Karan Johar her lucky mascot

Kapoor says Kajol has been an older sister to her and that reflected on screen in We Are Family, playing now in UAE cinemas. (SUPPLIED)

Kareena Kapoor’s latest attempt at box office gold may be faltering if the first few reviews of “We Are Family” are any indication, which single her out as a yummy mummy with a penchant for theatrics.

The movie netted a tidy Rs27 million (Dh2.13m) on its opening day in India, but the film’s corresponding five-day receipts have dropped drastically according to industry reports.

Yet, the young actress remains unfazed by anything the media or the critics throw at her. After all, in a career spanning 10 years, Kapoor has heard it all.

The Bollywood diva, who tasted fame in the early years largely due to her family connections – the Kapoor name goes back four generations in the Indian film industry – and her off-screen antics, it has been refreshing to see her act for a change in the latter half of her career.

Today, the 29-year-old is considered a brand par excellence, with Indian glam rag Filmfare magazine rating Kapoor last month as the highest endorsement powerhouse to emerge from Bollywood, with a value rating of 10 on 10.